persona persona


strategic advice for online daters and dating companies

Meet Steve Dean

  • Online Dating Consultant, Speaker, & Matchmaker
  • Conducts Competitive Analyses and Product Usability Assessments for dating apps and dating lives
  • Advised OkCupid, CoffeeMeetsBagel, HowAboutWe,, TrintMe, Miumeet, and others
  • Presented 'Innovation in Mobile Dating Industry' at iDate LA 2014

How Can I Help You?


Online Dating Introduction &
Rapid Skillbuilding

Learn Best Practices and Escape the Most Common Dating Pitfalls

• Choosing the Right Dating Site

• Presenting Your Best Profile Photos

• Profile Design, Bio, and Content

• Constructing Clear & Effective Messages 


Dating Bootcamp: Guiding You Through Advanced Dating Topics

Focused Workshops to Gain Specific Skills. This can include:
• Deciding Ideal Date Ideas & Venues
• How to Say No; How to Ask for Exclusivity
• Texting and Date Etiquette Training
• In-depth Communication Workshops


Web and Mobile Dating Consultation for Enterprise Clients

Many options available. Introductory call is free!
• Competitive Analysis & Market Positioning
• UI/UX & Product Strategy
• Business Development, Partnerships, & Talent Recruiting
• Social Media Planning & Outreach

$150/hr. GET STARTED


Dateworking Clients & Friends


I’ve been a part of dating networks since February of 2011, and I have not had a “one off” date ever since Steve helped me edit my profile. He understands what users are looking for, and he knows how to translate that into an actual profile that will attract potential suitors.
Kevin C

Steve seems to know everything about dating and will help you be a better person that people want to date. As an online dating coach, Steve is unafraid of telling you harsh truths if they lead you to online dating success. He has successfully helped me learn from a number of my dating mistakes.
Vishaal C.

Knows the dating industry inside & out, excellent writer, and works around the clock!
Dawoon K. CoffeeMeetsBagel

Never before have I met someone who has thought longer, or more carefully, about how to optimize the online dating experience.
Spencer G. Rebellion Research


Meet Your Consultant

I’ve been told I am the most uniquely-positioned consultant in the world. My consulting covers every facet of the internet dating industry, from enterprise clients, to small-scale dating startups, to dating industry service providers, to individual online daters. Let’s talk.

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Need Personalized Dating Advice?

I’ve been told I have the most interesting job in the world. If you want to maximize your potential for getting replies, going on awesome dates, meeting the right person, and building a lasting relationship, I can help. Let’s talk. -Steve Dean, Dateworking Option #1: Online Dating Introduction and Rapid…

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Networking Made Stupidly Easy

Here are a few quick and dirty tools and services for networking and streamlining your life. These work for dating, social networking, professional networking, and everything in between. Use frequently, and enjoy! 1. Rapportive This free Chrome extension will blow your mind. It takes the ugly, ad-filled Gmail sidebar and turns…

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Guide to Getting Over Breakups

Breakups can send you into a dating and networking downward spiral. While some breakups can be amicable, many are not, but we all have the opportunity to learn and grow from them. The general rule of thumb for getting over breakups is that you take the total amount of time…

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